Sunday, December 26, 2010 Launches

OK well sorta. For now is hosted as a Ning network. (I can't exactly build a social network site in a day.) Although Ning is designed for an online social network, that is not what I'm after, but for now it will serve the purpose of having a site where users (daygage players) can register/login and get instructions on what to do next. Since I'm in the process of creating Day:Gage, registration will be restricted to those that have seen me on the subway, and are Followers. I want this network to be for those of us that ride the F together. I'll still be blogging here, but I'll focus most of my energy on  If you've seen me on the F in the past and want access, email me and I'll tell you how to get in.

Last Thursday morning 4 people pulled out their yellow papers during my commute to work. I thought that was awesome! I moved them to the next level, in addition to 2 others that pulled out the old green flyer (all crumpled :) ).

Eventually we'll need a custom site to do what I envision, but that will take a lot of time and money. I could possibly build it myself, but I started a new job about a month ago that has kept me very busy. Love and Peace.

Sunday, December 19, 2010


Last Friday I began Day:Gage--my new approach to making a social network on the subway. I'm going to redo this site to reflect this and direct most of my future posts to those of you that see me on the subway and provide practical information on how to play. More information will come.

On Friday I handed out the flyer below. If you've seen me on the F and really want to help me launch this forward, please send me an email. Otherwise, you can follow me on twitter @daygage and I'll tweet my location right before I get onto the train, if you want to catch me that way. I'll be starting at 4th Ave/9th St. at the second car and moving rearward one car each station or so. See you on the subway!

Thursday, December 9, 2010

Green Flyer Out

The past two weeks I've been handing out green flyers as below (and as you see in the Rocketboom video). I decided to move on to another idea, so I won't be handing those out anymore. It's amazing to me how when I printed these flyers up I thought it was such a great idea, but after only a week of using them I recognized its shortfalls, and will now be tossing the leftover few hundred into the trash. However it has helped me come up with a much better idea that I am excited to put into motion next week. Each failure leads me toward something new that's increasingly more practical. And I expect my upcoming idea to go through many iterations too before it's successful. "I have not failed.  I've just found 10,000 ways that won't work."  -Thomas Edison

Saturday, December 4, 2010

Subway Recordings

This past week I recorded myself on the subway. I'm going to work on improving my speech, in content and delivery. Please help me with this. I've already noticed a couple things that I was completely unaware of, like making swallowing/clicking noises when I speak, and that when I talk to people on the subway (and probably elsewhere) I sound standoffish. I had no idea! Here I was just trying to give people their space and not be clingy, but I'm coming across as not caring. Should my speech be longer/shorter? Do I need to explain more? And more importantly, how should I improve my tone and attitude?


Wednesday, December 1, 2010


This past Monday Ella Morton and camera guy Matt Finlin of came out to videotape me. As you can see they make awesome videos, and this helps me spread the word. Matt's a great videographer and I highly recommend him and company to anyone in need of filming.

Friday, November 26, 2010

Being First

I've noticed something interesting on when I make my subway pitch: It takes courage to be the first one to ask me for a card. No one wants to be first because you're facing the scrutiny of the crowd, but once someone makes the leap, then all the dominos fall and everyone else asks for one. And the reverse is true too; if nobody asks for a card right away, then it becomes increasingly unlikely for anyone to stand out and ask for one when the collective already made the decision not to. This reminds me of a video I saw on TED about the significance of the first follower. From now on I'll attempt to hook an interested person right away with good eye contact, so they immediately take a card getting everyone else to follow. (Refresh page if you're having trouble playing/pausing video.)

Wednesday, November 24, 2010

Self Doubt

I've been refraining from making posts about my thoughts and insights since starting The Underground Connection, because I've always felt there are enough blogs about people's thoughts on life, and I didn't want to add to the pile. I wanted this blog to just document the evolution of my subway idea. But I changed my mind. As my good friend pointed out, if I don't keep posting, I'll lose readers, which indeed did happen during a long dry spell. Losing readers is counter-productive toward advancing my cause. So from now on I'll be sharing lessons learned from my morning activity.

This past Monday morning I was hit hard by self doubt. While waiting to get onto the F, I was thinking I can't do it. I thought maybe it's not possible to affect subway culture. I thought the subways are too crowded to start talking. I should just quit. But then I realized something. I always hear these negative voices before I start my morning routine. Never during, or after. And I realized I cannot trust myself before go-time, because it's just my unconscious trying to trick me out of doing something stressful. It's amazing how when you're scared to do something, you can logically convince yourself out of anything. Sometimes the fear just feels like exhaustion, so I could tell myself I'm just too tired today to do what I want to do. So I made a promise to myself that I will never back down before going out, no matter how well I rationalize that it's bound to fail. I will do it anyway. Curiously, once I jump in, the negative thoughts vanish and I make little successes every time and my outlook becomes completely positive. I tell myself then that this is the voice to remember.

I'm going to apply this lesson to all areas of my life. If I need to do something stressful like talk to my boss, I will do it first, and then judge its success or failure. Don't listen to the voice that tries to talk you out of something just when the time comes to act.

Monday, November 22, 2010


I am going to be trying something different every week, and maybe every day because as I do different things I improve in some way. I've been toying with the idea of using some sort of game or challenge to get people motivated to join me on the subway. Specifically I want people to hold up colored construction paper showing me and everyone else on board that they like what I'm doing. I discovered SCVNGR which is a platform to create and perform real world challenges for real world rewards (like a free cup of coffee). So I am trying to think how I can use this to challenge people to take action and do something that helps get this subway community going. If any of you can think of what exact challenge I should create on SCVNGR and what reward to offer, please let me know. I plan on handing out fliers on the train this week describing this problem to see if anyone can help.

Thursday, November 18, 2010

Stepping It Up

So I just did 5 consecutive weekdays of pitching my idea on the F line. I wasn't consistent with the time, but they were all around 9am. If you like my idea, I need your support. If you can take the F train during that time please let me know, so we can arrange to be on the same train, and then I would like you to hold up a colored paper when I get on board. This will increase my ability to draw more people in. Or if you know someone that rides the F train during that time please spread the word.

For those that don't have construction paper, I am going to start carrying them with me on the train so you can just ask me for a sheet when you see me.

I have come to realize that in order for me to be successful in doing this I need to ramp up my confidence, attitude and charm. "Everyone thinks of changing the world, but no one thinks of changing himself" -Tolstoy. So I have been thinking I need a coach. I would love to get John Keegan to train me. I saw him speak once and he's got the skills. But he charges around $2000. Maybe I'll take up a collection one day to help me pay for this. If I can affect 1000 people to willingly chip-in $2 each, I will have enough for his program.

Saturday, November 13, 2010

The Plan

Here are the specifics on how I plan to go about achieving what I want to do. If you haven't already, you can read my post Moving Ahead where I describe what my goal is. This post does overlap somewhat with that one, but I'm directing this post to those who actually see me on the train. This is for you so you know what's going on and how you can get involved.

Stage 1:
I will be on your train every weekday making my pitch. [For now I will be riding the F train from Brooklyn to Manhattan, getting on at 8:45am at 4th Avenue / 9th Street. I will get on at the last car and move up one car each station until Delancey St, then I will get off (around 9am) and get on the next F train, enter at the second car and move back each station until 42nd St. I will never be in the first car, so if you want to escape me that's where you should go.] I plan to get some kind of interaction going by seeing you repeatedly and vice versa. 

To start I would like to know who you are. So please do the following: Get a piece of colored construction paper like this. Bring it with you on the train and hold it up when I get onto the train. Let's make it color-specific. Use the following colors to communicate with me:
Orange: Just curious to see where this goes.      
Yellow: Really feel some movement like this is needed. You feel there should be interaction on the subway.
Green: You love this so much and are ready to participate with me! You'd be comfortable with me coming up to you on the train and I can point you out as a member of our group.
Red: You hate what I'm doing and want me to stuff it.
In the future I plan to use colored paper for other types of interactions (And then this will turn into the armband idea where we communicate different things based on colors and patterns of our armbands). I will announce how many oranges, yellows and greens I've seen on your train, so you get a sense of how this is growing too. Once I hit about 8 greens on one train, we'll be ready for Stage 2.

Stage 2:
Once I see there are enough of you, we can make up to all ride the same car. So now we have a group of say 8 of us riding together and interested in connecting on the train. I will lead the group and come up with daily objectives. We can start really easy and light, and maybe I'll post in advance the daily objective so we all can be prepared, like one day talk about food/restaurants, or one day share a challenge we are facing at work, etc. (I will need your ideas with this.) I also plan to incorporate the ideals that I had originally envisioned where we interact for the sake of mutual exchange and ways in which we can help each other. Once we are all comfortable with this, I will leave you on your own and start Stage 3. 

Stage 3:
I will repeat the process on a train one earlier, i.e. take the 8:40 train instead of the 8:45. However this time I will ask a couple of you from the 8:45 to help me seed the 8:40 so we get new people involved more quickly. In truth there will be some overlap between these 2 trains anyway, since not everyone's schedule is perfect, mine included, not to mention the train's. I will then repeat the process on the 8:50 train again bringing some of you along with me. And keep branching out until we have the rush-hour uptown F covered. Then I will move on to other lines that are near or overlap the F so I can tap my biggest fans to help me out on those lines for a few days. In this way we can tackle the A, C, B, D, N, Q, R, 2, 3, 4, and 5.

Stage 4:
At this point we have 12 lines covered with maybe 7 time slots per train and say 12 people per train involved daily, so as a group we are 1008 people strong. I think that's enough to have momentum build on its own in unpredictable ways. People will start hearing about this, there will be press about it and we can go from 12 per train to 35, and then spread to other lines like the J, Z, M, L so that's 16 lines and with counting both directions is 32 lines, with now maybe 10 time slots each. So that's (35 people x 32 lines x 10 timeslots) over 11,000 people! At this point the group can become far looser and branch out organically. We can start connecting with others in the group whenever we ride the train, anytime. How? Armbands! :) Whenever you get on the train and are interested in connecting with someone random just put on your armband and there's a decent chance that someone else on the train has one too. Since your colors signify your objective, it makes for an easy icebreaker, e.g. wear blue if interested in talking about food, green for seeking advice, purple for help with your business/career, you get the idea. And then we can move this off the subway, to the bus, to the supermarket, to infinity and beyond!

So to recap, if you've seen me on the subway and want to participate just bring a sheet of orange, yellow, or green construction paper (no red please).

Thursday, November 11, 2010

Mission Accomplished!

Tia and I met this morning, got on the train and pitched our offer asking commuters to join us in a subway social group. The great part is that we did it! However we only handed out a couple cards and I was expecting the response to be better. I'm still having trouble with being loud enough and really projecting my voice. We'll keep trying.

Mission #2: For the coming week I will continue to collaborate with Tia but since she is only available Thursdays and Fridays, I am going to try something else too. My plan is to stick to the same train at the same time and try to more directly get people involved by pitching to them day after day. So the mission is: for the upcoming Fri, Mon, Tue, Wed, Thursday to run the same pitch to the same people and see what happens. I will report back next Friday!

Wednesday, November 10, 2010

One More Day

It took longer than anticipated, but tomorrow Tia and I are going out to do the mission I laid out last week. It was supposed to happen Monday but got pushed to tomorrow. Turns out it's a lot harder coordinating multi-person missions than I had thought. A few weeks ago I tried to do something similar with Tia and person X, and after a few failed attempts in getting a day we can all meet, X backs out last minute. So Tia and I really need to do a good job tomorrow so we can attract more people, so we can do a 3-person demonstration next week. Stay tuned for tomorrow's post.

Monday, November 8, 2010

How I First Started

I thought I would share a copy of the card I used when I first started. The first day I made an announcement on the train 2 people suggested I had out cards. So I promptly printed up cards and started handing them out. I stopped using them after a couple weeks when I got more clarity on what I wanted to do. 

Tuesday, November 2, 2010

Moving Ahead

I haven't been making as much progress recently as I've wanted. But not because I don't know what do to but because it's just easier not to take action. I tell myself there's always another day etc. So I decided to write a mission statement each week on this blog and report back at the end of the week on my success or failure. This way I am held accountable. While the path is still murky I know I won't get clarity unless I try something.

I do have a vision of what I want the end result to look like which I never really explained so I will do so now. I want to create a social network on the subway that allows us to connect with one another while we ride and then possibly continue these relationships off the train. And the group will have a number of predefined purposes so it won't be just about meeting someone and chatting randomly. The reason for this is because it's hard to just make conversation with a stranger, but with a clearly defined motive it's easier. The way I imagine this being played out is that we all wear armbands of different colors or patterns that designate what we are interested in, perhaps blue to discuss music with a fellow rider and exchange a listen on each other's ipod, perhaps orange to share something personal or get advice, etc. And then possibly take it to the next level where we are doing things for and with each other off the train. Of course this will really be practical once we grow big enough so there is someone on nearly every train car wearing an armband. (I did get really excited about this armband idea and have spoken to a manufacturer in China about making them--30¢ or 60¢ with logo.) I also think once there is a critical mass of people doing this, it will change the whole dynamic and culture on the subway. So instead of riding to work in silence there will be another option. And for those not in the know about the group will nevertheless experience a different vibe sitting on a train where people are interacting.

So the overall mission is to build this social group! A couple days last week I pitched the idea in this way on the train. While I got some great positive responses, it became very clear to me that I need to start doing this with a partner. Start with 2 then move on to 3 and so on. If it's just me then many people think I'm a lone nut. And for those who don't think so are still reluctant engage me on the train because they don't want to be the person caught talking to the lone nut. I know this because people very often come up to me when I walk off the train or when they are about to get off and ask for a card. And for those that do stop me on the train I can tell that they are self conscious about having people watch us talk.

Now getting down to this week's mission: Get a friend to come out with me on the train to act as my first buddy in this social network.

More specifically, we get on the train together, I give a little intro talk about starting a subway social network, introduce my friend and ask if anyone wants to join us. Present it as if we're 2 morning commuters who ride this train every day to work. And we hand out cards with our contact info. But in addition we will demonstrate the social network in action by doing something with each other. My current idea is I will say that today we decided to reveal to each other something really personal or embarrassing, and we then each scribble on a paper our confession and exchange it with the other. This will get people interested and curious but we won't reveal what we wrote. But it's something everyone can imagine doing too if they became a part of the group. I have a few friends that I've made through starting this subway thing that are good candidates and plan to find one of them to join me on this, either J., T., C., K., M., or N. (using first initial for now).  I am giving myself until next Thursday November 11 to get this done!

Thursday, October 14, 2010


I just discovered something awesome! SubMate. Many of you have been asking me for a website to connect with other commuters, and while I have been in discussions with a web developer to make such a site, it turns out one already exists! At first when I saw the site I was like, "oh crap, they beat me to it," but then I realized that I am losing sight of my mission which is to improve our commute and bring something of value, and if these guys have already built a system to do just that, then I should direct you to it. I have contacted the founders of SubMate with the plan of working together with them and offer my ideas of how to expand beyond the website. This will become clear as time goes on. Give the site a try--I think you'll like it.

Saturday, September 25, 2010

We're in The Wall Street Journal!

Most of you probably got here through the Journal article. So welcome and thanks to Brad and Ebele for being the first commenters on here. More great things are to come, and I plan to call on all of you in the near future to help move "this" forward.

Monday, September 13, 2010

Guest Post By Melissa

Normally I transfer to an R train in the morning, which is usually less busy than the F train in the morning, but adds a couple of minutes on my commute time. But on that particular morning, I was running late and decided to stay on the F train the whole way to get to work. Right before I was about to get off on 23rd street, Solomon announced his idea to the car. I thought it was just lovely. I grabbed a flyer before I headed off the train, and decided to email him once I got to work about advice for going back to school for a career change. But quite frankly it is inspiring me to think of my own ways to contribute and help others as well.  I don't know exactly how I can help others yet, but I'm ready to try my best.

Email from Christina

Hello Solomon,

You very graciously made this outlandish (to some, but not to others) offer on the northbound M train around 9am today, welcoming the strange faces before you to e-mail you with our suggestions for this "pay it forward"-type goal of yours.

After an unforeseen ending to my extended weekend yesterday, I thought of your proposal as a nice, reinvigorating breath of fresh air. (Whew!)

While I do not know if you are an escaped convict masquerading as a typical office laborer or if you have submitted to a recent battery of mental health checks and passed all with exceptional ratings, in theory I do want to jump on this bandwagon. The idea is surprising, different and fresh.

I'm uncertain whether what YOU offer is limited solely to the six options you list and whether what WE can give back to you is limited to the five options you list.

Therefore, I propose the following and it is completely up to you to accept or decline:

  • You clean the soiled cages of my four male guinea pigs. It is usually done twice a week, but perhaps its owners can use a break from cleaning, scrubbing, wiping and washing.
In turn, I am willing to do anything for you, within reason and the confines of legality.

My boyfriend took a flyer from you, too. I am not sure if he intends to contact you with his idea(s). Either way, I did, and I commend you for being brave, innovative, and inspired enough to help complete strangers. For the record, my coworker thinks you're nuts (and I do, too, to a lesser extent, but at the same time I'm smitten by the concept) and says you're looking to get killed.

Perhaps you're new to New York, and a tad naive and utterly convinced of your immortality.

If my suggestion goes unheeded, that is fine.

If you want to throw suggestions my way, I'm all ears.

I simply thank you for trying to make the world, or at least your immediate surroundings, a better place to live.


And here's my response:

Hi C,

You are ON!! I will clean your cages. I actually have guinea-pig-cage-cleaning experience. I just hope you don't live too far--I work in midtown and live uptown. Tell me when and where and I will be there. Hopefully this will suck you into my cause so it's a win for me too.

I was born and raised in Brooklyn and have killed 5 men in my lifetime in hand to hand combat so I can take care of myself. For the sake of honesty only the first half of the previous sentence is true.

Thank you for your email--it really gives me the motivation to keep going. And perhaps I am a little crazy, but aren't we all? "Nobody realizes how some people expend tremendous energy merely to be normal." -Camus. Well, I was normal for far too long and it was exhausting and empty. No more.


Wednesday, September 8, 2010

Guest Post By Tia

I found myself on the F train as usual trying to squeeze into a small space without offending and successfully drowning out the surroundings with a good book. To my right, I hear the introductory phrase of someone you know is about to make grand proclamations for god or beg for money. "good morning everyone can I have a moment". My initial response was to drown out the voice, but I soon realized that this person was a man with an idea. So I listened up, took his business card and decided to email him to announce my interest.

I think the idea of exchanging things in a meaningful way on your daily commute is an idea worth trying out. New Yorkers live, travel and work in such close proximity to each other, yet they are cut off and removed, often opting for the ipod over a friendly conversation.

Maybe this will work, maybe it will fall into the obscurities of Solomon's mind never to be thought of again. Either way, im down to be a part of this and see what happens.


Tuesday, September 7, 2010

Flyer 2

This is the flyer I'll be handing out tomorrow.

Hi! I would like to help you and ask if you can help me.

My offer to you:

Email me 1 thing you really want/need. Either:
1)     something you want to get or experience—e.g. a 5-star meal, a spa treatment
2)     help with fulfilling an important need—e.g. help finding a job, grad school help
3)     personal help/improvement—guidance in breaking free from an unhappy job, relationship…; becoming more social or confident
4)     any other specific need—packing/moving help, legal advice, someone to watch your dog, etc

I will reply to your email with some advice and direction. In addition I will choose one person each week and devote 5 hours of my time to really get you what you want, or get you close to it.

What’s in it for me:

·       I have this idea that we can exchange our knowledge, our resources, our skills, our time, our compassion on the subway. I just don’t know yet how to expand this concept and make it practical for everyone. Your email is feedback. The better I get at understanding what people want, the better I will be able to come up with solutions.

·       Maybe I will attract people who want to get involved or help out in some way. And ultimately I hope to get things that I want too

Please email me: Solomon Lederer manonmetro AT gmail  Blog: (comments welcome!)
I am working on helping Ida find a job. Can you help? I am also seeking someone that can offer legal advice to a new New Yorker who’s facing eviction. 

In the blank space above I have a photocopy of Ida's business card.

Flyer 1

This is the flyer I handed out last week.

Train Barter Idea -- Day 3

Hi! I would like to help you and ask if you can help me.
I offer:
  • Help with finding a job
  • Grad school advice
  • Packing/moving help
  • Love
I seek:
  • Feedback on this idea of having us exchange our knowledge, our resources, our skills, our time, our compassion on the subway. Any feedback is really helpful
  • Ideas about how to expand this concept and make it practical for everyone
  • Someone who would like to make a webpage or blog describing this idea
  • Someone to be my weekly swim partner (I can provide the pool)
  • Love

Please email me: manonmetro AT gmail  Solomon Lederer

Is there something you want to get or give? E.g. find a dance partner, find a Spanish tutor, information on how to publish a book, how to nurse your newborn, advice on buying a computer, someone to watch your dog, someone to go to the movies with, etc.


Hello and welcome to the underground connection. If you saw me on the subway you've come to the right place. Feel free to post a comment on your thoughts on what I did. I will post more tomorrow with information on what this is about.